Development Process for Thai Traditional Medicines
Sittichai Daengprasert1,
Narueporn Sutanthavibul2, and
Achara Chandrachai3
1.Business Administration, Thammasat
University, Thailand
2.Department of Pharmaceutics and Industrial Pharmacy, Chulalongkorn University, Thailand.
3.Department of Commerce, Faculty of Commerce and Accountancy, Chulalongkorn University, Thailand.
2.Department of Pharmaceutics and Industrial Pharmacy, Chulalongkorn University, Thailand.
3.Department of Commerce, Faculty of Commerce and Accountancy, Chulalongkorn University, Thailand.
Abstract—Traditional medicines have become alternative choices for treatment of diseases by consumers. It has lesser side effects and cheaper than modern medicines. It is also easily available in the market. The objective of this paper is to study the process development of traditional medicines and herbal medicines. Literature review methodology has been used to search the prototypes for innovation process development of traditional medicines suitable for industries in Thailand. The result showed that none of the prototypes were suitable for Thailand industries. Therefore, for future research, the researchers must present an innovation of new products development of traditional medicines that is suitable for Thailand and research from existing successful businesses from other countries to adapt the context of Thailand.
Index Terms—Innovation, Thai Traditional Medicines, New Product Development
Cite: Sittichai Daengprasert, Narueporn Sutanthavibul, and Achara Chandrachai, "Development Process for Thai Traditional Medicines", Journal of Medical and Bioengineering vol. 1, no. 1, pp. 11-13, 2012. doi: 10.12720/jomb.1.1.11-13
Index Terms—Innovation, Thai Traditional Medicines, New Product Development
Cite: Sittichai Daengprasert, Narueporn Sutanthavibul, and Achara Chandrachai, "Development Process for Thai Traditional Medicines", Journal of Medical and Bioengineering vol. 1, no. 1, pp. 11-13, 2012. doi: 10.12720/jomb.1.1.11-13
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